Create a series of assets for the launch of two new products in France based on the concept of "GUPHORIA" created for the UK market, and introduce lifestyle into the GÜ communication platform.
No morE Melting chocolate on screen. Instead, a fashion-inspired movie with aN ELEGANT WOMAN having a “GU moment” WHILE SHOWCASING THE PRODUCT
a series of "EXPLOSIVE" key visuals for the French Market... THE PRODUCT AT THE CENTRE BUT WITH A GRAPHIC REPRESENTATION OF THE BRAND WORLD.
WE COMPLETED THE PROJECT WITH SHORT INSTAGRAM STORIES HIGHLIGHTING THE INGREDIENTS AND THE CHEF BEHINF THE MOUSSE.