Every year, the Ballantine’s team releases a series of limited edition bottles targeting the music fans around the world.
For 2019, they partnered with 4 iconic Clubs to create their new collection of bottles, releasing 4 bold and colourful designs, available online and on shelves for the EOY season.
Ballantine’s hired the ALBATROS team to create a SOCIAL MEDIA campaign bringing to life the 4 partnerships for Music fans and whisky drinkers alike.
Based on the initial brief, ALBATROS presented a full production plan with photos and videos showcasing the 4 Limited Editions in the home cities of the four clubs: Glasgow (Sub Club), Barcelona (Nitsa), Beirut (The Gärten) and New York (Output).
We worked directly with people from the local drinks scene, taking our Ballantine’s Mixologist on a tour of each city, showing him what the local tastes and flavour trends are, and helping him to discover how local people consume Ballantine’s there.
The mixologist THAN created a cocktail based on these learnings becoming the “signature serve” of that city and the Hero Club.
This approach and the cities tour allowed us to create a variety of content:
- Key Visuals
- SOCIAL MEDIA ASSETS
creating a 3 months content plan, released on global and local social media channels, as well as hosted on Ballantines.com.
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